Whitepaper: Solving for When
In marketing, as in showbiz, timing is everything. Even if you know what you want to say and who your audience is, when you deliver your message can be the difference between a sale and an abandoned shopping cart.
Data and programatic tools can help marketers target and deliver content more precisely, but that is not enough without detailed information about where each customer is on their journey from consideration to purchase.
This new customer journey model requires a new marketing strategy that offers customers relevant and useful content at each stage.
Customers go through this process on almost every transaction, but the intensity of consideration increases with high-stakes purchases (car, appliances, major vacations) and the cycle compresses with high-frequency transactions (trips to the grocery store, routine online purchases).
Ready to Solve For When?
Download Mapping the New Customer Journey with Data and Machine Learning.