“AI has enabled the evolution of search engines, recommendation engines, chatbots and voice data analysis and other technologies employed by marketers every day.” – Chuck Davis Element Data CTO Chuck Davis is quoted here on how AI is changing the face of Marketing. AI gives marketers access to vast quantities of customer data, but more importantly organizes […]
Why Google’s Duplex AI Needs a Decision-Making Component
The reactions yesterday when Google unveiled its Duplex AI natural conversation technology ran the gamut from amazement to fear of impending robotic doom. Duplex is what I call iAI – or interactive AI –and it’s clearly moving at a dizzying pace. However, the future of iAI is dependent on incorporating decision making and guidance capabilities […]
Element Data Chief Technology Officer Charles Davis on “The Why” of Decision Making
“It’s The Why,” said Element Data CTO Charles Davis in a recent talk with TheCube, explaining how businesses and marketers can benefit from understanding The Why behind consumer decisions. “If you can understand how people inform their decisions…then you can figure out how people or an organization got to where they are. It’s The Why.” […]
Clarifying and Balancing Tradeoffs in Decision Making with Decision Cloud
Decisions have an indelible impact on our lives. Whether making business or consumer decisions, sometimes we only get one chance to get it right. However, obvious contrasts among choices are rare. Decisions can get mired in those areas of nuance that compete for prioritization. Choosing a place to live based on weather means you’re probably […]
Leaps and Bounds Beyond AI and BI: Why Decision Intelligence is Poised for Adoption
Today’s standard systems employed by businesses, governments and individuals for decision support are hindered by primitive rules-based AI and business intelligence. Until now, decision support platforms have not reflected the nuances of human decision making, nor have they enabled the level of collaboration necessary for complex choices with weighty implications to be evaluated. Decision Cloud™ […]
Why Intelligent Data-Supported Decisions Need a Human Touch
The steady drumbeat of concern that artificially intelligent computers and bots will take over, superseding humanity, is a legitimate one. So much so that AI and robotics engineers like Anca Dragan of UC Berkeley’s Center for Human-Compatible AI are working every day to “ensure our interactions with robots are positive ones,” as noted in a […]