Decision Cloud

As Travel Consumer Budgets Shrink, Marketers Need Better Insights

You may not know it from the glut of travel shows on TV or the abundance of news stories about overly-touristed cities, but it turns out people are planning fewer excursions this year. Travel budgets are getting tighter, too. Recently published data from travel research and marketing firm MMGY Global found that travelers intend to […]

Is That Decision Intelligence – or Elvis on a Piece of Toast?

At Element Data, we eat and breathe Decision Intelligence, so we were excited to hear Cassie Kozyrkov, chief decision scientist at Google Cloud discuss this emerging practice on the Google Cloud Platform Podcast recently. We were especially intrigued when she brought up Elvis…yes, Elvis. So, what does The King have to do with Decision Intelligence? […]

Decision Intelligence Sector Is Taking Shape

It’s nice to see Decision Intelligence making waves. The subject of what we like to call DI here at Element Data was top of mind last week at the AI Decision Making Summit event held by Prowler.io in Palo Alto. There some of the top minds driving the sector spoke about issues including computational neuroscience, […]

Element Data CTO quoted in Forbes

“AI has enabled the evolution of search engines, recommendation engines, chatbots and voice data analysis and other technologies employed by marketers every day.” – Chuck Davis Element Data CTO Chuck Davis is quoted here on how AI is changing the face of Marketing.  AI gives marketers access to vast quantities of customer data, but more importantly organizes […]