Today’s standard systems employed by businesses, governments and individuals for decision support are hindered by primitive rules-based AI and business intelligence. Until now, decision support platforms have not reflected the nuances of human decision making, nor have they enabled the level of collaboration necessary for complex choices with weighty implications to be evaluated. Decision Cloud™ from Element Data advances decision support platforms beyond AI and BI.
Blending logic while considering human-based subjectivity and bias, the Decision Cloud process mitigates the pre-conceptions that humans bring to nearly every deliberation they make. Because Decision Cloud incorporates human psychology with the machine-based thinking of AI, the result is a profoundly distinct transformation in the way organizations make decisions and relate to customers which is poised for accelerated adoption.
What’s different? Despite how far Artificial Intelligence-based technologies have come, most AI platforms are rules-based. They work by relying on the user to limit or filter out criteria and options as a means of managing otherwise-overwhelming data and choices. Ask a decision support system using standard AI technology to think past simple A-or-B choices, or respond to trade-offs in a decision, and more often than not, they fizzle.
Common business intelligence (BI) systems don’t know how to test for the human biases and psychographics that are integral to real-life decision-making. They are not built to comprehend situational conflicts or human emotions such as stress — all things that must factor into complicated decision-making. Too often, BI platforms merely generate statistics or links to research with little to no context.
Tough decisions that are relevant to each unique situation and are delivered at the right time require guidance, counsel, situational awareness and deep learning.
What Decision Cloud™ Can Do for Organizations:
Build stronger customer engagement
Enable more intimate business connections
Generate more sales and marketing prospects and revenue faster
Generate stronger marketing ROI
Even consumers can use Decision Cloud™ to reveal opportunities, evaluate choices, and produce decision results that seamlessly adapt to their lives.
Decision Cloud™ brings the promise of Decision Intelligence to organizations and individuals. If you want to learn more about how to take advantage of DI through Decision Cloud™, get in touch with Element Data today (or fill out the form below).
About Decision Cloud™
Decision Cloud™ from Element Data is a scalable SaaS-based platform that analyzes and makes sense of our complex, sometimes erratic human decision making processes.
Decision Cloud™’s unique, differentiated and non-replicable data profiles extend into social listening tools that employ advanced machine learning models to provide dynamically-processed views of individual consumers, while respecting privacy. The system’s conversational analytics surface real-time inferences about consumer interests and intent. The Decision Cloud™ platform generates immense trend analysis and real-world insight that goes far beyond static demographic and transactional data.